Business websites, luxury e-commerce, rapid rebuilds, and campaign pages. We build for businesses that know quality matters. Based near Florence, working across Italy.
Each project-priced individually. No tiers, no bundles — the price reflects the scope. Optional add-ons available for every service.
A complete, custom-designed website for serious businesses
High-end online stores that convert browsers into buyers
A complete website rebuild in two weeks flat
Conversion-focused pages for campaigns, launches, and ads
White-glove monthly maintenance and security
Every visual decision connects to a business decision. The page structure follows the customer journey. The navigation reflects what customers actually need, not what looks balanced on a design sheet. We work this way because it produces websites that perform rather than websites that impress the client and disappoint the customer.
See how we work →Each step exists because skipping it has caused specific problems in past projects. We learned from those projects so you do not have to.
A 90-minute session covering your business, customers, goals, and current situation. The output is a written scope document that both parties sign before any work begins.
Homepage and one key interior page designed in Figma. One visual direction — not three options. We present it, discuss it, and agree it before designing the rest of the site.
All remaining pages designed from the approved direction. Every page at every breakpoint. Presented as a complete Figma prototype before development begins.
Design translated to code. Mobile, tablet, and desktop tested throughout. Performance optimised from the start, not patched at the end.
One or two structured revision rounds depending on the package. Consolidated feedback document per round. Changes implemented completely before the next round opens.
DNS cutover, SSL verification, redirect testing, analytics confirmation. You receive source files, credentials, a written management guide, and your post-launch support period begins.
We had been meaning to improve the website for three years. The project brief took two hours, the site launched in three weeks, and we have been receiving enquiries we would never have reached before. It is the best investment the business made last year.
The direct booking system changed how the business works. We are spending significantly less on platform commissions and have more control over which guests we attract. The site reflects what the property actually is, which the OTA listings never did.
We needed a site quickly and were sceptical about the two-week claim. It launched in twelve days. The enquiry quality is noticeably higher than the old site — we are hearing from clients who have read the practice area pages and already understand what we do.
The Protection Plan identified a critical vulnerability in a plugin we use before it was exploited. One email notification, ninety minutes of work on their side, and a potentially very serious situation was avoided. Worth every cent of the annual fee.
Sergio founded The VIP Web Design in Montelupo Fiorentino in 2015. Before that, he spent eight years at agencies in Florence and Milan. The move back to his hometown was deliberate — working with local businesses, being close to the client base, and building something he could be responsible for rather than one part of a larger production line.
Alessia handles all visual design at VIP. She studied communication design at ISIA Firenze and joined VIP in 2018. She has a particular interest in how premium visual design for artisan and hospitality businesses in Tuscany differs from what works in consumer tech or fashion — sectors that dominate most design education and reference material.
Matteo leads all development and technical work at VIP. He joined in 2020 after five years of freelance frontend development. He is focused on performance — Lighthouse scores, Core Web Vitals, and the specific ways that slow load times cost businesses real money in paid advertising and organic rankings.
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Tell us what you need. We reply with an honest assessment and a clear proposal within one business day.
